SKIMS Enlists Supreme Veteran & Lemaire Designer Duo Exits Uniqlo U in This Week's Top Fashion News

Summary

• SKIMS names a Supreme veteran as design chief, Authentic Brands Group acquires a majority stake in Drake’s OVO, and Uniqlo U says farewell to Christophe Lemaire and Sarah-Linh Tran.

• UGG debuts a capsule with Willy Chavarria, while Gunna leads Under Armour’s new P-Star collection.

• Gucci taps global stars, like BTS's Jin, EsDeeKid, Rico Nasty, and Shawn Mendes, for its Primavera push.

SKIMS' New Chief Design Officer Spent 22 Years at Supreme

Kim Kardashian’s SKIMS shifted its creative strategy this week, appointing Erin Magee as the brand’s first-ever Chief Design Officer. The move followed Magee’s recent departure from legendary streetwear label Supreme, where she spent 22 years shaping its cultural dominance and visual identity. Magee, who also founded the women’s streetwear brand Mademe, takes on the responsibility of guiding SKIMS’ creative product direction as it expands its global footprint. Kardashian praised Magee’s ability to connect with audiences and push creative boundaries. Alongside Magee's appointment, SKIMS also promoted Kim Schraub to the newly minted role of Chief Brand Officer, signaling a robust structural shift for the booming shapewear empire.

Christophe Lemaire & Sarah-Linh Tran Exit Uniqlo U

After a defining 10-year run, Christophe Lemaire and Sarah-Linh Tran stepped down as the inaugural head designers of Uniqlo U. Their FW26 collection served as their final release for the Japanese retailer's design-forward sub-label. Since 2015, the duo bridged the gap between functional basics and high-end minimalism, transforming Uniqlo U into a commercial powerhouse that generated an estimated $1 billion in 2025 alone, according to Binance. While Uniqlo confirmed their departure, the retailer assured fans that the sub-label will continue. The fashion world now watches to see who will take the reins and if the brand can maintain its maison-level appeal without its foundational creative minds.

Authentic Brands Group Acquires Majority Stake in Drake's OVO Brand

Global brand management firm Authentic Brands Group acquired a 51% majority stake in October’s Very Own (OVO), the lifestyle brand co-founded by Drake. Under the new agreement, Drake retained a 44% share of the intellectual property, while Vince Holding Corp. secured the remaining 5% and stepped in as the core global apparel and retail licensee. The Toronto-based OVO team will continue to handle creative and design operations, but Vince Holding is taking over production, merchandising, and back-of-house logistics. The strategic buyout aims to scale OVO's footprint aggressively, with plans to open three new United States retail locations next year before pushing into major wholesale distribution in 2027.

UGG and Willy Chavarria Announce Debut Capsule Collection

UGG and designer Willy Chavarria unveiled their debut collaborative capsule, blending Chavarria’s sharp cultural aesthetic with UGG’s signature boots. The unisex collection features five distinct footwear styles, including the Guard Boot, Biker Boot, and Hotel Chavarria Slipper, alongside a co-branded tee and socks. To launch the collection, the duo released the “UGG & KISSES” campaign, starring a heavy-hitting cast that includes Eva Longoria, Danny Trejo, Becky G, and Ivan Cornejo. Inspired by the '90s sitcom Married… with Children, the campaign reimagines familiar television tropes through Chavarria’s Mexican-American lens. The fierce yet friendly lineup drops globally on September 10, 2026.

Gucci's Primavera Campaign Is a Fusion of K-Pop, UK Underground, DMV Rap & More

Demna’s egalitarian vision for Gucci continues with the star-studded FW26 Primavera campaign. Photographed by Michal Chelbin against a rustic Italian interior, the visual push highlights a softer side of the fashion house's everyday wear. Leather and fur dominate the styling, with standout pieces like Jin’s motorsport jacket and Alex Consani’s purple sequined centerpiece dress stealing the show. The diverse international cast leans heavily into global pop culture, featuring BTS’s Jin, Shawn Mendes, Rico Nasty, NINGNING, and UK underground artist EsDeeKid. The campaign also pulls talent from the sports and film worlds, enlisting NFL legend Tom Brady alongside actors Xiao Zhan and Lee Young Ae.

Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star

Under Armour deepened its ties with hip-hop, officially appointing Grammy-nominated rapper Gunna as Global Brand Ambassador and Creative Director of P-Star. This new community-driven platform encompasses footwear and apparel, pulling design cues from Gunna’s lifestyle of travel, training, and stage performances. The debut 14-piece collection includes heavyweight tees, shorts, and American football-inspired HeatGear, all stamped with the P-Star logo. Additionally, the partnership introduces the UA Scorpio, a futuristic new sneaker utilizing UA HOVR cushioning. The silhouette drops in a hyper-limited "Gunna" colorway on August 27, 2026, ahead of a wider global rollout planned for early 2027.

Click here to view full gallery at Hypebeast