Salomon Korea Celebrates Modern Explorers With “WE ARE SHAPERS”

Summary

Salomon Korea unveils its FW26 "WE ARE SHAPERS" hiking campaign shot in Austria’s Tyrol region.Key Range features the Cross Insulation Jacket, ultralight Bute down, and the women's "Link" line.Staggered rollout begins September 4, 2026, starting with the Cross Insulation Jacket.

Salomon Korea has unveiled its Fall/Winter 2026 “WE ARE SHAPERS” collection with a hiking campaign that shifts focus from performance metrics to the joy of discovery along the trail. Shot in Austria’s Tyrol region with Orienteer Studio, the visuals highlight the attitude of “Shapers” — modern explorers who carve their own paths rather than following established routes.

The product range is designed to support this ethos, offering a complete hiking wardrobe built with Salomon’s in‑house technology. Key pieces include the Cross Insulation Jacket, the ultralight Bute down jacket and Link, a women’s‑only heritage collection. The lineup spans down jackets, shells, midlayers, pants, and accessories, blending technical performance with lifestyle versatility.

The FW26 collection begins rolling out on September 4, 2026, starting with the Cross Insulation Jacket. The new releases will be available through Salomon Korea's online and offline stores, as well as its authorized retailers.

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