微信内可能无法直接打开本站。请点右上角 ··· → 在浏览器打开，或复制链接。
Nielsen is leaning more on wearables to hear what people are watching
RSS 官方收录 · 可信分层展示
关键摘要
尼尔森8月31日起启用可穿戴设备采集收视数据
- 8月31日起尼尔森在收视数据中加入智能手表等可穿戴设备信息
- 数据来自其研究小组成员家庭佩戴的PPM可穿戴设备
- 此举旨在提升流媒体时代观众收视测量准确性
AI 摘要 · 来源可核验
正文提要
In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners' wearable devices.
Today, Nielsen announced "a number of key enhancements" that are being added to its data capturing process ahead of the upcoming fall TV season. As of August 31st, Nielsen's co-viewing data will now include information obtained from smart-watch like gadgets that Neilsen's research panelists wear in their homes. The Portable People Meter (PPM) Wearables - which Nielsen first began deploying nationally in 2016 to bolster its audio, local TV, and …