During Naomi Osaka's match against Anastasia Zakharova at this year's US Open earlier this week, a gaggle of ring light-wielding influencers who were packed in a luxury suite became enough of a distraction that the umpire paused the match and repeatedly asked them to quiet down. Elsewhere in the USTA Billie Jean King National Tennis Center, other creators could be seen asking US Open staffers to take full-flash photos of them while Osaka and Zakharova were playing.

Last month, United States Tennis Association (USTA) media operations director Jeanmarie Daly said that the US Open was "almost doubling" the number of content creators it was app …

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