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Back to School: How are Parents Shopping for Gen Alpha?
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关键摘要
Despite tight budgets, parent spending for kids remains stable. The key for brands will be adapting to a new, increasingly fashion-literate generation of youngsters who know what they want.
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正文提要
Despite tight budgets, parent spending for kids remains stable. The key for brands will be adapting to a new, increasingly fashion-literate generation of youngsters who know what they want.
来源：https://www.vogue.com/article/back-to-school-how-are-parents-shopping-for-gen-alpha