SAN SAN GEAR Expands Retail Presence With New Flagship Location in Seoul’s Hannam Neighborhood

Summary

SAN SAN GEAR opens its second flagship store in Hannam-dong, Seoul.Designed by Tokyo’s DAIKEI MILLS around "Duality," converting a private residence into public retail space.Highlights include sculptural furniture, a film screening space, and multi-level brand storytelling.

SAN SAN GEAR has officially opened its second flagship store in the quiet, upscale neighborhood of Hannam-dong in Seoul, following its initial flagship in Hapjeong. Designed in collaboration with Tokyo-based studio DAIKEI MILLS, the space embodies the theme of “Duality,” exploring the coexistence of contrasting values such as street style and utility, functionality and design, and private versus public space.

Architectural elements blur boundaries between house and courtyard, while layered spatial experiences across multiple floors create a dynamic environment. Highlights include a large circular structure on the first floor, runway-like platforms on the second, and a basement screening room showcasing The Other Lights in the City, a short film tied to the brand’s Fall/Winter 2026 “CABLE” collection.

The flagship integrates contributions from international and local designers, with sculptural furniture by Tokyo’s SIIN SIIN and refined pieces by Seoul-based Seong-il Choi, enhancing the immersive brand narrative. Preserving textures of the original residence while introducing public-space motifs, the store reflects SAN SAN GEAR’s expanded worldview and evolving identity. Officially open now, the Hannam flagship establishes a new cultural destination where visitors can engage deeply with the brand’s philosophy and aesthetic.

SAN SAN GEAR Hannam Flagship
37-10, Itaewon-ro 55-gil, Yongsan-gu,
Seoul, South Korea

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