JENNIE and adidas Originals Tease First Co-Created Collection

Summary

adidas Originals announces "adidas Originals by JENNIE," moving the BLACKPINK star from global ambassador to a collaborator.The minimal visual features JENNIE dancing in a tracksuit jacket, high-waisted shorts and heel-less dance socks.The full collaborative collection is set for a grand reveal on September 1, 2026.

adidas Originals has officially teased an upcoming collaboration with JENNIE of BLACKPINK, signaling a major transition from her long-standing role as a brand ambassador to a hands-on co-creator.

Having previously fronted major global campaigns for the Three Stripes, such as the Spring 2026 campaign and high-profile partnerships with CLOT by Edison Chen, JENNIE's influence on the brand’s lifestyle presence is well established. This new sub-label format, hinted under the title of adidas Originals by JENNIE, marks her first official design-led collection with the sportswear giant.

The teaser itself is minimal yet impactful, featuring JENNIE dancing against a black backdrop, dressed in a monochromatic outfit comprising a tracksuit jacket, high-waisted bodycon shorts and heel-less, toe-less dance socks. According to the brand, the full adidas Originals by JENNIE collection is slated for a grand reveal on September 1, 2026.

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